One of us writes the brochure that says “sustainably upgraded interiors.”
One of us tears out the carpet and finds mold from a ten-year-old leak.

Both of us want to do good work.
But in 2025, good intentions without proof are starting to get people sued.

🧼 The Rise (and Risk) of Greenwashing

The property team says:

“We want to be able to say this building is healthy, efficient, and ESG-aligned.”

The restoration team knows:

“Unless you fix what we flagged during demo, that claim’s not going to hold.”

The danger isn’t the lie — it’s the gap between the marketing and the maintenance.
And the people who notice first?

Tenants. Auditors. Insurers. Us.

🧾 What ‘Proof’ Really Looks Like

It’s not a plaque.
It’s not a mission statement.
It’s:

• Dry logs

• Air quality readings

• Material invoices

• Subcontractor labor records

• Photos. Dated. Labeled. Honest.

The stuff we used to call “jobsite paperwork” is now compliance evidence.

🤝 The Roles We Each Play in Closing the Gap

We’re on the same team — even if we didn’t realize it.

🧭 How We Signal Alignment Without Finger-Pointing

If you're the contractor:

“We can prep a version of this report that backs up any ESG claims you’re making — materials, IAQ, labor. No fluff, just facts.”

If you're the PM or owner:

“If you flag anything that could look bad later — even small — tell us. Better we know now than explain it later.”

This is what accountability without blame sounds like.

🧠 Shared TL;DR

We both know how easy it is to slap “sustainable” on something that hasn’t changed.
But now that proof matters, the only way forward is together —
with real documentation, shared risk awareness, and quiet honesty.

We don’t have to be perfect.
We just have to stop pretending no one’s looking.