The other is writing scope language that walks the line between real and what’ll get the job.
In 2025, we both know the truth:
We’re not just pricing a job. We’re revealing what we value.
Because in this market, a vendor without ESG awareness doesn’t just look behind —
They look risky.
From the CRE side:
“Do they mention indoor air quality? Are they using low-VOC materials? Do they understand who’s going to read this file?”
From the contractor side:
“How do I price this competitively without looking clueless? And how do I show we care — without greenwashing?”
That tension is real. But it’s also the doorway to mutual credibility.
| Looks Good on Paper | Feels Real On-Site |
|---|---|
| “We use sustainable materials.” | Here’s the receipt for the low-emission adhesive. |
| “We train our labor force.” | Here’s the safety log and hours report. |
| “We support health-conscious builds.” | We used HEPA, ran IAQ tests, sealed vents, and logged results. |
| “We document every step.” | Here's a timestamped closeout report with notes and photos. |
You don’t have to say everything — you just need to show enough to be believed.
If you're the contractor:
“Want us to include ESG-relevant data in our project closeout file? We’ve got a simple format.”
If you're the CRE lead:
“We’re not looking for ESG theater — just show us you track what matters, and that it matches the story we’re trying to tell.”
This is about alignment — not perfection.
It’s about trust, in document form.
Every bid now answers two questions:
Can you do the work?
Can we stand behind your work in front of other people?
If we both treat ESG not as extra, but as the evidence of how we think, work, and lead,
then every project becomes an opportunity to build reputation on purpose.